"I wanted to be up and moving around," he says. "I got tired of waiting for the customers to come to me."
His services within Ghostnote range from photography and web design to videography.
"I enjoy editing videos and taking pictures," he says. "It's nice to get paid for what you like to do. I've found that everybody needs video of some kind at some point."
McKercher, who is also the director of video content at the Godwin Group, has worked with clients in and around Jackson, including the University of Mississippi Medical Center, Trustmark Bank, Montessori Academy and St. Andrew's Episcopal School. In one project for Table 100, he produced food photography.
"You need dramatic lighting, good presentation, a food stylist and the right composition," he says. "All these attributes combined must make the viewer want to eat the food."
"I like to do a lot of things," he says. He would like to one day write, direct and produce short films, and eventually do the same for a feature-length picture.
"I am working my way there," he says. "It's tough to find time, though."
The video that stands out to him above all others, he says, is one he did for Young Valley's "The Fly," which won "Best Video" at the Crossroads Film Festival in 2015. They filmed the music video in part on Ridgewood Road, and Young Valley wanted to make the focal point an old Ford Mustang.
"The idea for the video just developed as we continued filming," McKercher says.
In his business, he is typically afforded the freedom to complete each project with the ideas he brings, but there can be challenges.
"Clients always have revisions and edits, which I appreciate," he says. "It doesn't always turn out the way I envision originally, but I deliver the best product possible."
For more information, find Ghostnote Creative on Facebook.