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Curtsy: Not Your Average App

9/8/2016

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by Brynn Corbello
Picture
From left: Eli Allen, David Oates and William Ault are Curtsy team members. Photo courtesy Curtsy
Sara Kiparizoska was in a sorority at the University of Mississippi, and she needed suddenly a dress, which is a crisis many women in college face.


To solve fashion dilemmas like hers, Kiparizoska partnered with William Ault, Eli Allen and David Oates to develop an app called Nimble, now called Curtsy. Curtsy is a free app in Apple's app store where users can rent dresses from their current location and also post dresses for rent to earn cash.
Sara Kiparizoska was in a sorority at the University of Mississippi, and she needed suddenly a dress, which is a crisis many women in college face.


To solve fashion dilemmas like hers, Kiparizoska partnered with William Ault, Eli Allen and David Oates to develop an app called Nimble, now called Curtsy. Curtsy is a free app in Apple's app store where users can rent dresses from their current location and also post dresses for rent to earn cash.


The team didn't even place in a business competition at The University of Mississippi. But, Kiparizoska says, "when the app launched ... it gained 2,000 users in 100 days." The app became a part of the Rebel Venture Capital Fund, a fund for small businesses created through the University of Mississippi Center for Innovation and Entrepreneurship, and the team won the next competition.


Now, the app is a part of Y Combinator, a business famed for assisting tech companies such as AirBnB, the wildly popular lodging service.


The app's market is women ages 18 to 25 years old. "(Our clientele are) the women who wanted to make money ... and never have to wear the same dress twice," she says.


Curtsy's feedback is positive, probably due to 100-percent protection from dress damage, dress try-ons, a five-business-day rental, user control with renter confirmation and scheduling, and suggested listing prices.


The company is currently located at the University of Mississippi, University of Georgia, Louisiana State University and is still growing. The business is hiring campus directors for the Jackson area as a part of its expansion.


For more information, visit curtsyapp.com.
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